SNICKSTARTER

"You're not you when you're hungry" is by now one of the most famous advertising lines of our times. And hunger can certainly strike at any time. This piece was inspired by some of the ridiculous ideas we saw asking for funding in China's nascent crowdfunding platforms. We figured that the people putting money towards these crazy projects must not be thinking straight and that's likely down to hunger. So set a honey trap with our own nonsensical inventions seeking hungry investment money. When crowdfunders made a pledge towards our invention, they would receive the equivalent amount in Snickers bars to sate their out of control hunger. In this way Snickers can protect you from hungry crowdfunding.

 

•  Raised a total of RMB360,000 distributed as Snickers bars

• OneShow Gold for China. 

 

The actual crowdfunding videos are below: