Latest News

How many brands feel that they are being held to ransom by a celebrity spokesperson, when all of the data points to campaigns with the right celebrity significantly outperform those without? Arthur Tsang, chief creative officer of BBDO China, says there is a way to step out of being just another brand they attach their face to.

The CCO at BBDO Greater China on studying at Oxford University, his classical music background and why China is the test market for the future of the rest of the world.