FIGHTING SPIRIT

When a country grows year after year, everything seems easy. But now China is on an obvious slowdown, combined with uncertainty over the Trade War, people's toughness is really being put to the test. I saw this as an opportunity to pivot an energy drink on to the real reasons we need extra energy in life - differentiating ourselves in a category that is dominated by extreme sports and nightlife. Yes, China, it's true...times ahead are tough. But we give you the energy to keep on fighting!

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• Over 100,000 comments on Weibo.

• 20x normal engagement on WeChat.

• $0 broadcast media investment.

• 2020 Short Shorts International Film Festival: Branded Short of the Year.